One screen. The story split, the broken edge, the empty chair, and the levers that lift the score. The Numbers Spine runs along the bottom — eight anchors, each labeled company-asserted or verified, that ground every claim in the brief.
Smearcase commercialized and named the frozen cottage-cheese pint and rides a verified $2 billion cottage-cheese surge into a freezer set migrating toward protein. In the words it uses about itself (top-left), the loudest number — a company-asserted run-rate annualized from one spike month — never touches the durable signals a competitor cannot fake. Five gaps (top-right) trace what stays open while the silence holds. The structural-advantage score (mid-left) lands at 47 of 100, with Distribution × Capital flagged as the broken edge: one weakness read twice. The empty-chair tile shows where the brand stands alone — the only brand speaking both cottage cheese and frozen pint, between two neighbors who can each take the chair. The levers (mid-right) lift the score: re-order the story, resolve sell-in versus sell-through, defend the chair, close the round, clear the compliance question. The numbers across the bottom — each labeled company-asserted or verified — are the evidence floor. The cap underwrites category creation, not current traction.